Sunday, February 12, 2012

Get a Job by Using your Twitter, LinkedIn and Facebook Social Media Network to Engage Employers




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I just got back from SourceCon in Atlanta and learned a ton of recruiting best practices.  As some of my readers may already know my goal is to use my recruiting insight to help people find dream jobs.   During a presentation by a Senior Talent Manager at a Fortune 500 company, I realized that candidates who are interested in certain companies should use social media, in particular Facebook, Twitter and LinkedIn to interact in real time and get great feedback about the job search process. So I will share two quick but powerful tips on how a job seeker should interact via social media.

1.   Before you send a message do some research about the company and the typical candidate profile to see if your background and experience match.  The best tool for this is LinkedIn.  Go to linkedin.com and go to the top right hand corner of the page and type in the name of the company you want to search then change the “People” drop down to “Companies ” and click search; you should find your company very quickly.  After clicking on the company, look for a bar chart symbol and message that says “Check Out Insightful Statistics About X Employees”; once you click on it you will see a few tabs with employee data on “Job Functions”, “Years of Experience”, “Educational Degree” and “University Attended”. 

After that do another search for people at that company; checkout “Don’t CommitCareer Suicide” to learn how to conduct a keyword people search; the only difference being you want to also include the company name as a keyword.  These two searches should give you a sense of whether your profile would fit that company. 

2.    If, after conducting a company and people search you think your profile fits then you should engage the company via Facebook, Twitter and LinkedIn.  When I say engage I mean you should start a dialogue and get insight about the company culture and available job opportunities.  With that said I want to stress the importance of creating a dialogue that showcases your interest in their products or services while also mentioning relevant experience.  As an example, a software engineer might engage a tech company via Facebook, Twitter or LinkedIn and say “I recently saw the update your company made to your main page.  From a user with a software engineering background I really think it makes things easy to find and will get users to stay on the page longer -great job!”.                                                                                                                                         

Recruiters want the right talent to be at their finger tips.  By strategically targeting companies where you have a solid chance of getting hired and creating a dialogue to show you are passionate about their product you will eventually land that dream job!
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Now Go Get Em’
recruiterMikeC
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The photo used is a Creative Commons photo created by Seanrnicholson with Atrribution-NoDerivs 2.0 Generic license; the photo can be found on Flickr at http://www.flickr.com/photos/seanrnicholson/6448938355/. 

4 comments:

  1. Love these tips. I'll keep you posted on my success with this approach. Was drawn here from a link posted to the Black MBA LinkedIn site. Thanks!

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    1. Thanks. I am happy you came to check it out. Please do, I would like to hear about your job search and what did and did not work.

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  2. Really useful tips. Social networking sites gives best platform for job seeker. So for every job seeker builds accounts in social networking is very necessary.

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    1. Thanks for the comments. Definitely, every job seeker should use social media sites especially LinkedIn. This is not to overlook job boards but because of the low cost social media is a favorite among HR professionals. Thanks again.

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